In addition to its expertise in media platforms, Quebecor is also specialized in the management and advertising operations of out-of-home networks. Its subsidiary, Quebecor Out-of-Home, positions itself as a key player in impactful out-of-home advertising, with a nationwide footprint of 17,000 advertising faces, following the acquisition of NEO, which includes the widest range of urban furniture in Quebec.
With an ever-evolving offer, unlimited media creativity, great flexibility, convergence strength, the use of cutting-edge technology and strategic partnerships, namely with the largest programmatic buying platforms, Quebecor Out-of-Home stands out for its large-scale proximity. Recognized for its outstanding creativity, Quebecor Out-of-Home has won several awards for its clients at both the Toronto Ad Club OOH Day and the Canadian Out-of-Home Awards gala. Committed to expanding its network, Quebecor Out-of-Home is invested in the development of new markets and innovative products for a sustainable footprint.
OUT-OF-HOME PRODUCTS
Static Transit Shelters
With the largest offer of static faces in Quebec, Quebecor Out-of-Home provides unparalleled visibility in the markets of Montreal, Laval, Longueuil, Sherbrooke, and Lévis, including over 4,000 advertising faces on transit shelters. This large volume of advertising faces, combined with strategic locations, allows for a multitude of targeting options, maximizing campaign impact, and making transit shelters an essential proximity media for reaching the urban population effectively.
Digital Transit Shelters
As a leader in digital urban furniture in Quebec, Quebecor Out-of-Home has 150 digital transit shelters in three strategic networks: Downtown, Gotown and Hiptown. Thanks to the flexibility of digital screens and real-time information flow, advertisers benefit from a unique offer that allows for quick updates to their visuals and adaptation of their advertising content to the context, maximizing their campaign reach.
Buses
Quebecor Out-of-Home reaches over 75% of the population in the markets of Laval, Longueuil, Sherbrooke, and Lévis with 8,400 advertising faces on the buses of Société de transport de Laval, Sherbrooke and Lévis and the Réseau de transport de Longueuil. This extensive coverage provides unmatched reach for advertising campaigns on "mobile superboards" while connecting with the most dynamic neighborhoods in these cities. Amplify your reach with our inventory of “mobile superboards”.
Mobile Digital Screens
Exclusively at Quebecor Out-of-Home, 50 Taxelco vehicles, 2/3 of which are electric, travel across the Montreal CMA equipped with cutting-edge double-sided LCD screens. With the flexibility and contextualization offered by these mobile digital screens, Quebecor Out-of-Home propels its advertisers' brands, ensuring maximum impact to reach the urban population at every stage of their purchasing cycle.
Shopping
As the leading media in Canadian shopping centers, Quebecor Out-of-Home features 1,064 advertising faces spread across five advertising products at 100 sites, strategically located in high-traffic areas, allowing direct access to consumers near purchasing points for amplified visibility.
Fitness
As the leading expanding media in fitness centers in Canada, Quebecor Out-of-Home has 369 digital faces distributed across 113 sites, capturing the attention of a receptive audience, and delivering strong performance that resonates with the fitness community.
On The Go
As the first 100% digital media specialized in service stations and convenience stores in Canada, Quebecor Out-of-Home has 1,334 interior and exterior advertising faces across 385 strategically placed high-visibility locations. By combining out-of-home advertising and audio, the impact of these advertising faces is significantly amplified to target consumers on the go.
Source : COMMB, 31 oct. 2024, province de Québec, faces extérieures.
Source : Environics Analytics, campagne 4 semaines, 50 pebs quotidiens, panobus côté.
