9 million readers on all platforms

TVA Publications is a key influencer on the magazines market and Canada’s #1 publisher of paid-circulation print magazines. It has held its position as the Canadian leader and the top publisher in Quebec with legions of loyal readers from coast to coast: its English titles reach more than 5.7 million readers and its French-language titles more than 3.7 million. In all, 9 million readers across all platforms now choose Quebecor’s magazines.

“The latest Vividata survey shows increased readership for many of our print magazines: Style at Home, Good Times, 7 Jours, TV Hebdo, Bel Âge magazine, Dernière Heure and Coup de pouce. We are constantly striving to offer content that reflects our readers’ interests and passions, and our performance shows we are succeeding.

The voice of fashion in Canada for 2.3 million readers on all platforms

TVA Publications’ fashion magazines are the authority on style for Canadian fashionistas. The Elle brand reaches more than 2 million cross-platform readers and is Canada’s fashion leader. On the French side, ELLE Québec is THE fashion source for millennial and Generation X women.  Clin d’œil held its #1 position in the Quebec fashion magazine market with 513,000 cross-platform readers per month.

Lifestyle magazines inspire 5.7 million readers

In the lifestyle magazine category, the Canadian Living, Good Times, Bel Âge magazine and Coup de pouce brands held their popularity with 5.7 million readers in all demographics.

In English Canada, Canadian Living continued to perform strongly with 3,154,000 readers for its print edition.

Bel Âge magazine is growing in print and on all platforms. It is a favourite with readers aged 50 and over, as is its English counterpart Good Times.   

Coup de pouce remains the pace-setter in Quebec as the most-read French-language lifestyle magazine, reaching more than 1.3 million readers across all platforms. It is also the top print magazine among women in the 18+ and 25-54 age groups.

Style at Home and Les idées de ma Maison: The decorating standards

Quebecers want to read about local celebrities and that is reflected in the popularity of entertainment magazines. More than a million people read Quebecor’s entertainment weeklies in print or online, a 3% increase. 

Celebrity news popular with Quebec readers

Quebecers want to read about local celebrities and that is reflected in the popularity of entertainment magazines. More than a million people read Quebecor’s entertainment weeklies in print or online, a 3% increase. 

Source : Source: Vividata, Fall 2018, Canada Total, 14+ / Change vs Summer 2018