It is with deep pleasure thatLe Journal de Montréal, Le Journal de Québec and 24 Heures welcome the results of the Vividata survey for autumn 2015, which measured the readership levels of the main daily newspapers across the country. In all, these three dailies reach more than 3.8 million readers every week on all delivery platforms,¹ thereby demonstrating their leadership in news coverage in Quebec and in their respective markets. This was the first survey released by Vividata, a company resulting from the merger of NADbank and PMB. This survey, which relied on a new online methodology, yields more accurate data both for print and digital media while reducing needless duplication in the industry.  

Le Journal de Montréal’s print edition is as popular as ever!

While La Presse has recently announced that it will no longer publish a print version of its weekday editions, the print edition of Le Journal de Montréal remains as popular as ever with nearly 2.4 million readers a week.² This stellar result strongly supports Le Journal de Montréal’s decision to provide its readers with a full range of news platforms to choose from, including print, web, smartphone, and tablet. In all, Le Journal de Montréal reaches out to more than 3.1 million readers every week on all delivery platforms.¹

70% of the population in Quebec City reads Le Journal de Québec!

Le Journal de Québecis the leading daily in Quebec City, seven days a week,with 487,000 weekly readers aged 12 years or more⁴, on all platforms, which is 36% more readers than Le Soleil.In all, as many as 70% of residents in and around Quebec City read Le Journal de Québec every week.⁴The print version of Le Journal de Québec reaches 413,000 readers⁵ (31% more than Le Soleil), while its digital editions (PDF, web and mobile application) attract 233,000 readers⁶ (33% more than Le Soleil). Thanks to these results, Le Journal de Québec is – now more than ever – the leading choice for news coverage in Quebec City!

Innovative and high-performance digital platforms

The digital platforms deployed by Le Journal de Montréal and Le Journal de Québec have enabled the dailies to position themselves as leaders in the field of new media in Quebec. Among their innovations are the website that is compatible with all types of screens and the J5 free and customizable mobile application designed for smartphone users. Le Journal de Montréal’s digital strategy has paid off as its website attracts more readers using a mobile device than lapresse.ca and radio-canada.ca.³

24 Heures: a “millionaire” daily and digital success story!

Free daily 24 Heures attracts nearly a million readers every week on all platforms, including advertisers’ most sought-after potential customers: 39% are aged 35 years or less and 38% are university grads⁷. What’s more, the daily enjoys exclusive distribution in the STM and AMT networks. This past June, the 24 Heuresweb site was completely revamped: it is now featured on Le Journal de Montréal’s popular site and attracts 126% more unique visitors than it did last year who spend 48% more time on the site.⁸

We welcome these outstanding results with a great deal of gratification and we are pleased to see that our dailies, both in print and on digital platforms, are as popular as ever. This success confirms our decision to support our print editions and give them pride of place in our business model, while continuing to innovate in the digital sphere. Our multiple platforms allow us to provide readers with a diversified offer and satisfy our advertisers’ specific needs.

Le Journal de Montréal, Le Journal de Québec and 24 Heures take this opportunity to thank its many readers and valued advertisers for enabling them to maintain their news-coverage leadership in Quebec.

Sources:

¹Vividata Q2 2015, Province of Quebec, 12 years +, 5/7-day cumulative readership, multi-platform (print, PDF, web & mobile application).

²Vividata Q2 2015, Province of  Quebec, 12 years +, 7-day cumulative readership, print version only.

³ comScore Media Metrix Multi-Platform, Canada, August 2015, based on a personalized category.

⁴Vividata Q2 2015, Quebec City CMA, 12 years +, 7-day cumulative readership, multi-platform (print, PDF, web & mobile application).

⁵Vividata Q2 2015, Quebec City CMA, 12 years +, 7-day cumulative readership, print version only.

⁶Vividata Q2 2015, Quebec City CMA, 12 years +, 7-day cumulative readership, digital platforms (PDF, web & mobile application).

⁷Vividata Q2 2015, Montreal CMA, 12 years +, 5-day cumulative readership, multi-platform (print, PDF, web & application).

⁸Google Analytics, August 2014 to August 2015.